Cookie Policy

We respect your privacy and are committed to being transparent about how we use cookies and similar technologies. Cookies are small text files stored on your device that help us operate our website, enhance your browsing experience, and analyze how visitors interact with our site.

This Cookie Policy explains the types of cookies we use, why we use them, and how you can control your preferences.

1. Cookies We Use

a. Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as logging in, filling out forms, or setting your privacy preferences.

b. Analytics Cookies (Hotjar)

We use Hotjar, an analytics tool, to help us understand how visitors interact with our website. Hotjar uses cookies to collect non-personally identifiable information, such as:

• Browser type and version
• Device information
• User interactions, including clicks and scrolling behavior
• Anonymized IP address (no full IP is stored)

These cookies allow us to improve our website’s design and user experience. Hotjar cookies are only activated with your explicit consent.

c. Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.Google Analytics 4 enables us to analyze and improve the use of our website.

The legal basis for this processing is Article 6(1)(a) GDPR. Processing takes place on the basis of consent. Data subjects may withdraw their consent at any time by contacting us using the details provided in this privacy policy or via the cookie settings. Withdrawal of consent does not affect the lawfulness of processing before the withdrawal.

The legal basis for any data transfers to countries outside the EEA, such as the United States, are Standard Contractual Clauses (SCCs) or participation in the EU-US Data Privacy Framework where applicable. The security of transferred data is thus ensured in accordance with Article 46(2)(c) GDPR.

We delete the data when the purpose for its collection no longer applies.
Further information can be found in Google’s privacy policy:
https://policies.google.com/privacy

d. Google Ads

We use Google Ads, an online advertising service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to measure the effectiveness of our advertising campaigns (conversion tracking) and—if enabled—to deliver interest-based advertising (remarketing).

Google Ads uses cookies or similar identifiers that allow us to determine how users interact with our ads and whether they perform certain actions on our website (e.g., submitting a form or completing a purchase).
We also use Google Consent Mode v2 to ensure that marketing and analytics tags are activated only after consent and to transmit consent signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) to Google.

The legal basis for this processing is Article 6(1)(a) GDPR. Processing is based on consent, which can be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

The legal basis for data transfers to a country outside the EEA are Standard Contractual Clauses (SCCs) or participation in the EU-US Data Privacy Framework in accordance with Article 46(2)(c) GDPR.

We delete the data when the purpose of processing no longer applies.
Further information can be found in Google’s privacy policy:
https://policies.google.com/privacy

2. How We Obtain Your Consent

When you first visit our website, you will see a cookie banner that allows you to:

• Accept all cookies: Allow all cookies, including analytics cookies.
• Reject non-essential cookies: Only allow essential cookies.
• Customize your preferences: Choose which types of cookies you agree to.

You can change or revoke your cookie preferences at any time by [Insert link to cookie preferences management].

3. How to Manage Cookies

You can control and manage cookies in the following ways:

1. Via our Cookie Banner: Use the banner displayed on our website to set or change your preferences.

4. Hotjar and GDPR Compliance

We take your privacy seriously and have configured Hotjar to ensure compliance with the General Data Protection Regulation (GDPR):

• IP anonymization: Hotjar does not store full IP addresses.
• Cookies blocked before consent: Hotjar cookies are only activated after you provide explicit consent.

For more information, please refer to Hotjar’s Privacy Policy.

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